Recommended, 2024

Editor'S Choice

Freaky and hip: London fashion trends

Street Styles: London

The British metropolis is considered the capital of trends. Elegant or provocative, rocking or eccentric - swinging London is the name of the game.

JOY was traveling in the trendy district Eastend

London is one of the most talked-about shopping cities in the world. Along the numerous boulevards, from Kings Road to Oxford Street to Regent Street, you can stroll for hours. Huge department stores and well-known fashion labels have settled in England's capital as well as numerous young designer shops and boutiques.

Click through the latest streetstyles (27 images)

When it comes to streetstyle, the Londoners are at the forefront: fashion trends often spread in the streets of the metropolis for months before they arrive. Especially at late hours, the city center develops into a colorful show. The outfits of London night owls are often excessive and daring.

SHAPE Online: Fashion Trends >>

Top