Photo: PR
Feel-good snacks
Delicious, healthy, fruity - with the "earthbear / cheeky friends" products, even children should enjoy healthy food. We looked more closely and discovered: Behind the snacks for toddlers is a young couple who proves that with a good idea and passion everything is possible ...
Quietschbunt they shine from the supermarket shelves, at eye level of children and with great quengel potential: sweet snacks and treats for the little ones. The club foodwatch, which wants to educate consumers about the quality of food, criticized in the current report "children buy" the manufacturers immensely.
"With the industrial range of children's food, a balanced diet is virtually impossible, because it consists almost exclusively of sweets and unhealthy snacks, " the conclusion of the comprehensive study.
Even Natacha Neumann (29) and her husband, Alexander Neumann (30), missed snacks in the German supermarket for children who are really healthy and not just marketed as such.
"Many parents give their children healthy adult snacks from the organic shelf, but neither taste nor appearance are child-friendly - the children are unaffected by healthy nutrition and shout for Schoki & Co, " says Natacha Neumann in an interview with WUNDERWEIB.
Earth bear instead of top management
In December 2010, the young couple decided to take a big step. The two, who met at a university in London, had worked in marketing for large food and pharmaceutical companies, traveling around the world, and involved in global campaigns. They gave up all this and founded their own company "Speaking Products" in Berlin.
Their strategy consists of simple methods: "Instead of flyers, there are shaky eyes for sticking on the fruit at home, instead of online campaigns pull the Frechen Friends mascots through day-care centers, kindergartens and roads, " says Natacha Neumann.
The couple, who also have a son of their own since January 2012, want to achieve one thing above all else with the "erdbär" project: "We want children to be enthusiastic about fruit and vegetables in a playful way", explains Natscha and Alexander Neumann their mission.
They also like to forgo the usual luxury of management jobs. "I work more than ever - and I've never been so happy, " says 29-year-old Natacha.
The secret of success: fun and passion
Even as a company founder, Natacha Neumann is fully involved in day-to-day business - and that as a newly minted mother! As the little Dylan sits on her lap while working and brings mood to the office. She easily gets the balancing act between job and family and proves: It works. "I love what I do, that's the whole secret, " says the young mother.
A lot is planned for the future. More earth bear products, a TV cooking show with children and even adult snacks. Instead of competitive pressure, there's a portion of fruit, instead of online, the little ones should play outside. We hope that the couple will be able to withstand the pressure of industry in the long run and never forget what it is all about: the health of our children.
