Recommended, 2021

Editor'S Choice

Big Business! Beyoncé advertises for H & M

Beyoncé is H & M's summer girl
Photo: H & M

Summer Campaign 2013

For his summer campaign, Modegigant H & M is THE superstar of the music industry: Beyoncé Knowles!

The Tenor of the Campaign: Any woman can be anything - strong, vulnerable, sensual, motherly, funny and coquettish.

How does that look? Beyoncé lolls in short blouses and sparkling high-waisted shorts on a summer lounger in the white sand. Glamor looks, drama attitude and all that in paradise, we were convinced!

"I've always liked H & M's focus on fun and affordable fashion, " says Beyoncé, "I love the concept of this collaboration, which reflects women's different emotions, it was a beautiful photo shoot on a tropical island."

The American singer replaces autumn face Lana Del Rey . And H & M proves once again with the campaign how well fashion and music fit together.

The looks will be available worldwide from the beginning of May in the H & M shops as well as online.

Popular Categories

Top