Summer Campaign 2013
For his summer campaign, Modegigant H & M is THE superstar of the music industry: Beyoncé Knowles!
The Tenor of the Campaign: Any woman can be anything - strong, vulnerable, sensual, motherly, funny and coquettish.
How does that look? Beyoncé lolls in short blouses and sparkling high-waisted shorts on a summer lounger in the white sand. Glamor looks, drama attitude and all that in paradise, we were convinced!
"I've always liked H & M's focus on fun and affordable fashion, " says Beyoncé, "I love the concept of this collaboration, which reflects women's different emotions, it was a beautiful photo shoot on a tropical island."
The American singer replaces autumn face Lana Del Rey . And H & M proves once again with the campaign how well fashion and music fit together.
The looks will be available worldwide from the beginning of May in the H & M shops as well as online.