Recommended, 2024

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RESERVED: How the new fashion brand H & M competes

Georgia May Jagger in the fall / winter campaign of RESERVED.
Photo: Reserved

Trends from Eastern Europe

RESERVED! Nothing rings? No problem, because we have all the information about the latest star in fashion heaven. Why you will love the new retailer and when it starts, read here.

From a fashion point of view, you do not hear much from our eastern neighbors. Not yet - because RESERVED will change that very quickly. The label based in Gdansk has built up a small fashion empire in recent years and finally comes to Germany.

How we overlooked the label so far is a bit hazy. After all, even fashion greats like Freja Beha Erichsen, Julia Stegner, Cara Delevingne, Sasha Pivovarova and Frida Gustavsson were ambassadors for the brand .

Like Zara and H & M, RESERVED follows current trends, which the catwalk directly implements into its own designs. The new motto of the brand "Let's fashion!" Is also fitting. - Yes, please!

For the German launch, they have come up with something very special: It Girl and Rockstar daughter Georgia May Jagger is the honor and dances enchanting as ever through the new campaign. There's a little taste on top. We are looking forward to the start of RESERVED in Germany and wish you lots of success!

Online can be downloaded from http://www.reserved.com from July 1st. If you live in Stuttgart, Hanover, Bremen and Recklinghausen, you will enjoy the first RESERVED stores in Germany from autumn .

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