The highlights of the Bread & Butter in Berlin
At the Bread & Butter in Berlin the trends of tomorrow will be made! We were traveling at the fashion fair. Here's our exclusive look at the summer fashion 2015.
Every July, Berlin becomes the fashion capital - not just Fashion Week, which attracted many celebrities, fashion journalists and bloggers to Erika Hess Stadium this season. After all, the trends for next summer will be decided elsewhere - at numerous trade fairs such as Bread & Butter, Premium, Seek & Co., which take place parallel to the Berlin Fashion Week. Buyers make the first order appointments for the summer of 2015 here. And they decide what will be in store in the future. Pure excitement for every fashionista!
We took a look around Mazda at Bread & Butter, Germany's most creative fashion fair, and identified the trends for the season after next.
The Bread & Butter was once again this summer full of denim & streetwear. Means: Of course, a lot of jeans in all (!) Variations, cool shoes (sneakers and espadrilles remain 2015 trend), as well as high-quality leather accessories, clean cuts, loving details that are becoming increasingly important, and a very large portion of nonchalance for the Everyday life.
We are curious to see what we will see in the shops in the summer of 2015!
The Bread & Butter Berlin takes place in the halls of the old airport Berlin-Tempelhof. An impressive location! Here the Mazda VIP-Shuttle welcome the visitors. Photo: Silke Steinraths Photography