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Rihanna becomes creative director at sports brand Puma

All in white, Rihanna made a fresh start as Puma's new creative director.
Photo: Puma

That can only be good!

Rihanna becomes Creative Director? At Puma ?! When we heard that, we left everything lying and lying. The most important information about the best cooperation 2015 is here!

Rihanna has long become too boring just to be a brand face. After all, the singer is not just a canvas for the ideas of others, but her own piece of art. Her creative streak may now be fully realized in her latest job as Creative Director at Puma .

Officially, the Megastar actually takes over the scepter over the category 'Women's Training' only from the beginning of January. Yesterday, however, Rihanna already paid a first visit to the Puma headquarters in Herzogenaurach, Bavaria, and brainstormed for the new collection right in the middle of it all .

Puma CEO Bjørn Gulden freuts: "Signing Rihanna is a big step for Puma. Her worldwide reputation, her charisma, her individuality and her ambition - all these qualities make her the perfect ambassador for our brand. "

Will Puma be able to polish up the somewhat dusty image with the skilful collaboration? We are pretty sure that Rihanna's unique sense for trends and her unmistakable style will certainly suit the sports brand perfectly. The first influences of the designing singer will already be seen in the spring / summer collection 2015. In addition, Rihanna will be modeling alongside Usain Bolt and Sergio Agüero in the worldwide Forever Faster campaign. Anticipation!

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