Recommended, 2024

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Clean chic! That's how beautiful is purism

A clear case: Calvin Klein shows pure white
Photo: Getty Images

Simplify your styling

Clean Chic ... Yes, that's it. But never as beautiful and detail-loving as for example with Calvin Klein. With simple cuts and subtle refinements, this trend meets the taste of all fashion minimalists.

Sophisticated editing techniques and graphic gimmicks turn simple basics into smart statements. The mix of solid and transparent materials makes this new puristic look look very feminine and no longer "bulky" at all.

Puristic fashion gets even more class through fine materials like cashmere or silk organza. The favorite colors of clean chic ? All Softies: Powder tones combined with a bit of black, white or dark blue.

Super to this style: Opulent jewelry you prefer in the treasure box, and also the make-up is best done very discreetly.

Here: elegant basics and runway styling to imitate.

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