Actress is new face of the sustainable collection
Dewy and extra stylish: Here are the brand new pictures of the H & M Conscious Exclusive campaign with actress Olivia Wilde. We are already a bit excited!
Every year, H & M launches a collection of very special materials: The Conscious Collection garments are all made from organic cotton, organic silk and linen, tencel or recycled polyester and are therefore all about sustainability.
For the H & M Conscious Exclusive Collection, a branch line that mainly includes evening wear, actress Olivia Wilde has now been commissioned as a model . By the way, not without reason: The 30-year-old has been committed to sustainability for years. "Sustainability is one of my greatest passions, and I'm proud to be the face of H & M Conscious Exclusive, a collection that combines style and sustainability ."
By the way, the cuts and details of the latest H & M Conscious Exclusive Collection are heavily influenced by African and Asian cultures - especially clothes and hand-painted prints, which were developed especially for the collection, play the main role. "I love the look of this year's Conscious Exclusive Collection, and each piece really has character with their great prints and sustainable material." Design boss Ann-Sofie Johansson was happy.
We are waiting for more impressions of the new collection and will mark the start of sales on April 16, 2015 as a precaution.