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The customers stayed away at the Primark opening in Dresden
Safety barriers should hold back the expected masses. But then almost nobody appeared at the opening of the new Primark store in Dresden.
Blamage in Dresden : The opening of the first Primark store in Dresden on 20 November not only safety barriers were set up to help control the onslaught, but also engaged nearly 100 security people. But when the doors of the new Primark branch opened, almost no one came. An embarrassing picture on the day of the big reopening.
In the course of the day around 2, 000 people are said to have visited the new Primark branch in the Dresden Centrum Gallery. But the expected customer rush, which had been adjusted to security barriers and security personnel, stayed away. The security concept, which was worked out together with the city of Dresden, did not have to be resorted to at all.
Also representatives of the press were on site to report on the expected customer rush. However, they did not get to see pictures of buzzing teenagers storming the new Primark branch in Dresden or carrying loads of fully-packed bags out of the store. This is probably an embarrassing premiere for the chain from Ireland.
