Photo: imgur
What's wrong with Colgate advertising?
Colgate has come up with something really sophisticated for the new dental floss advertising. Test it yourself: What do you notice?
Sometimes the product does not have to be in the foreground of an advertisement. That's what Colgate thought, taking a different approach to an international flossing campaign.
Here it is only later click. In memory, the advertising remains so much longer!
Because the focus is not on the floss. The pack is small but clearly visible in the corner of the pictures. Instead, three motifs of a pair can be seen. Now it's your turn: Take a look at the photos. What do you notice about Colgate advertising?
View post on imgur.com
Did you notice one of the following facts?
- The woman in the first picture has instead of five, six fingers on her hand.
- Who puts his arm around the man's shoulder in the second picture? The woman is not.
- The man in the third picture is missing his right ear.
If none of these aspects caught your eye, advertising seems to have fulfilled its purpose. For sure you noticed the black spots in the teeth of the men.
Colgate does not fall into the house with this clever advertisement. The message is only recognizable at second glance: unkempt teeth remain less unnoticed than physical changes.
There are more puzzles here!
