Photo: dandydiary.de
Bloggers Post "Native Advertising Video" for Designer Co-op
The Berlin bloggers of "Dandy Diary" are only too happy to provoke the fashion scene. At the launch of the designer collaboration by Alexander Wang x H & M, they are now posting a video that raises another question: how much fair trade is there in fast fashion?
Since this morning, H & M's new designer collaboration can be shopped. An occasion for Carl Jakob Haupt and David Kurt Karl Roth from the blog "Dandy Diary" to release a sensitive video. The controversial topic: The clip connects the Alexander Wang x H & M -Koop pretty much directly with child labor in a factory in India.
On their page they write "In all the euphoria around this nicely copied design cooperation, we would like to recall once again, with which two ursympathischen players we have to do it here." Carl Jakob Haupt and David Kurt Karl Roth have traveled to India for their "promotional video for the ALEXANDER WANG x H & M cooperation" in order to form their own image of textile production here, after all one of the largest in the world. Your location: a typical textile factory in Mumbai.
Sure, we also report on H & M and other fast fashion brands, they are part of many of our fashion shows and fashion news. But the 1:18 minute video called "H & M Fair Trade Fashion" makes it clear that in view of the working conditions, vanishing wages and, as impressively illustrated in the video, prevailing child labor should never close your eyes.
Clearly confirming that Alexander Wang x H & M was manufactured in this production site, the boys of Dandy Diary are not allowed. So the deal with the factory owner. An interesting interview on the subject can also be found on Journelles. We say: watch video, make your own opinion! Because even if the topic of child labor should always be present, in the sense of fast-fashion madness is often overlooked on questionable production routes. Videos like "ALEXANDER WANG x H & M - Fair Trade Fashion" by Dandy Diary serve as a stimulus for discourse. And that's important.
