Photo: youtube / screenshot
#ShareTheLoad
Housework is still a women's thing in many cultures, especially the Indians have a very conservative role allocation, but this video could change everything.
A father visits his daughter in a big Indian city. The young woman comes rushing home from a long day at work, barely in the door, her first question is her little son: "Have you done your homework?" Suddenly the phone rings, her boss is on the phone while she is talking to him, she prepares the dinner and covers the table.
Her husband, son and father sit at the table and do not go to her hand. As a matter of course, everyone is busy with their own things. The young woman does not bother with this behavior because she was brought up that way.
But suddenly it dawns on the father, he sees how his daughter tears each day and never complains. Before he drives home, he lays a letter on the dresser and admits that she is more than obsolete in the distribution of roles in Indian society. And instead of empty promises, he lets acts directly follow and promises to help his wife in the household more in the future.
The video has now been distributed millions of times worldwide and is a clever advertising campaign of the consumer goods multinational Procter & Gamble for its detergent brand Ariel. Nevertheless, the spot conveys a strong message that wants to use the hashtag #ShareTheLoad (in English: divide the load) to set an important signal in the fight for equal rights .
This video is more than worth seeing!
