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Uniqlo comes to Germany: That's what awaits us!


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The first store of Uniqlo opens in Berlin

Asian fashion giant Uniqlo is coming to Germany ! In Berlin, the hyped company opens its first shop on April 11th. We reveal what awaits you!

Good quality at reasonable prices, this is the Japanese label Uniqlo (pronounced Juniclo - a combination of the words "unique" and "clothing", ie "unique clothing"). With its expansion plans, the retailer is now battling Zara, H & M & Co.. But what sets Uniqlo apart from the rest of the fashion chains?

Uniqlo is one of the most successful and hippest brands for budget-minded Japanese of all ages. How did she do that? The range is simple, means shirts and pullovers, jeans and cloth pants, various casual jackets, all in a wide range of colors for adults and children of all sizes. Just one example: the popular Ultra Stretch Jeans by Uniqlo will be available in Germany for around 40 euros. The classic cashmere sweater costs about 70 euros.

The shops also stand for this clear look: the goods are neatly arranged on shelves that reach below the ceiling. The shop windows are dominated by the logo, white letters on a red background.

The hype surrounding the Japanese fashion chain is also pushed by Hollywood: currently advertising actress Dakota Fanning and newcomer Tom Odell for Uniqlo. Pharrell Williams even designed his own guest collection called "i am OTHER" for the label. Sales start: mid-April.

Uniqlo opens its first German store on 2, 700 square meters. The address: Tauentzienstraße 7 in Berlin.

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