# ThePowerOfMakeupMake-up Shaming: Women fight back with these photos

2015

Naturalness is announced. More and more stars are posting unvarnished selfies and harvesting thousands of likes. Women who wear a lot of make-up are publicly insulted in the net. In #ThePowerOfMakeup they are now defending themselves.

With such before-and-after selfies, women on Instagram fight back against the narrow-mindedness of make-up shaming.
Photo: instagram.com/makeupbyjesshelfrich

The term "shaming" is widespread in the social network. There is fat-shaming and skinny-shaming, insults due to the weight, as well as slut-shaming, which against women and their sexual behavior or their clothing style rushes. And unfortunately the hatred spreads on the Internet.

Newest Point of Attack: Flavored Women. From the appeal for more naturalness is made by some haters a denigration of any make-ups. Your goal? We can hardly explain this to ourselves. Except: The offended should feel bad and unsettled by angry comments.

We too are in favor of every woman feeling comfortable in her skin. But the currently operated make-up shaming goes far too far. It is all about the well-being of each individual - and that is certainly not achieved by discrimination. And honestly, not everyone is blessed with a flawless complexion, long eyelashes and even lip contour. And if we bother, we can easily help. That's the beauty of make-up.

Fans of beauty hunt are now so obsessed with the idea that women with makeup just want to overemphasize their insecurities, that they just forget that women make up because it's just fun.

One who is publicly resisting this is YouTuberin NikkieTutorials . She posted the video "The Power Of Makeup" online. The message: Do not be ashamed to wear make-up. The clip has almost 17 million clicks. And made the hashtag #ThePowerOfMakeup viral. Inspired by the video, more than 12, 000 women were already posting selfies on Instagram with a make-up, an unvarnished half of their face.

And all these photos show that every woman is beautiful. No matter if with or without make-up. It does not matter how much you make up or whether you prefer to be completely natural. It is important how you feel comfortable in your own skin. After all, beauty is much more than eyeliner, rouge or lipstick.