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Sui He for Mercedes Benz Fashion Week Berlin

Sui He is the new face of the Mercedes Benz Fashion Week Berlin
Photo: Mercedes-Benz

Carine Roitfeld and Stephen Gan present the spring / summer 2014 campaign

The Spring / Summer 2014 campaign for the Mercedes Benz Fashion Week Berlin is here! The motif: the Chinese model Sui He, who gives the new Mercedes-Benz S-Class an air kiss. What should that be? We clarify!

Answers to the concept are provided by the woman behind the pictures: creative director and stylist Carine Roitfeld . Together with art director Stephen Gan and photographer team Max von Gumppenberg and Patrick Bienert, the former editor-in-chief of French "Vogue" stages a story full of seduction. It's about the interplay of technology, efficiency and aesthetics, and a beguiling, dynamic appeal.

"I live in a world of fantasy, " says Carine Roitfeld on campaign inspiration.

A connecting element of fashion and automobile: Model Sui He wears a dress designed by Carine Roitfeld that reflects the timeless elegance that radiates both vehicle and woman.

And who is the model? Sui He was born on September 23, 1989 in Wenzhou, China, and has worked for Ralph Lauren, Vivienne Tam, Dolce & Gabbana, Dries van Noten, Chanel, Dior, Helmut Lang, Oscar de la Renta and Victoria's Secret . With her international breakthrough, she paved the way for many other Asian models. Their hallmarks: striking cheekbones and a flawless body.

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