This is how you become a shopping queen

2014

Tips for all shopping types

Does shopping really make you happy? Yes, but only if you have a knack for the parts that will bring you fun in the long run.

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The frustration shopper
The repeat offender
The undecided
The perfectionist
The spontaneous buyer
Happy Spending: 5 tips that are really worthwhile

But do not worry, we'll give you a hand - and show how even the most difficult types of shopping can always make the right choice. Plus: To what extent a good mood is off the shop counter.

The frustration shopper

One thing in advance: Of course, several types of shopping are dormant in each of us. This is however particularly widespread. The classic frustration buyer thinks: I've earned that! And loves the cozy feeling when she strokes the new cashmere cardigan. Unfortunately, the euphoria fizzles faster than the money is debited from the account.

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What is behind it?

Here someone wants to distract from problems. "This can be acute frustration, such as a quarrel with the partner, or pent-up anger, like the feeling of being in the wrong job, " says money coach Nicole Rupp (geldbeziehung.de). Of course, it is tempting to let the negative feelings be flattered by the saleswoman. But: "A purchase of frustration never makes you happy forever because it always reminds you of the lousy mood you had with you."

Happy solution

Do you know that, too? Then prepare for the next frustration attack NOW! "Think about what you like to do, and rather do that before you pull your purse, " advises Rupp. Examples: cooking with friends, dancing, going to the movies. Of course, that is often not a free pleasure either. But one that works. If you do not want to do without new clothes, you can also "upcycle" discarded ones, so spice things up with rivets - a mega-trend!

The repeat offender

Typical for this woman is the following scenario: She discovers an extravagant jumpsuit. But do not take him with you. She puts sweet sequin shorts back. Never pick it up though. But she comes home with a simple striped shirt, of which she already has ten pieces.

What is behind it?

"Change without change" is what money coach Nicole Rupp calls this buying behavior. You want to do something different, try something out of the ordinary, but in the end you do not dare. So you better reach for the one you know for sure: That definitely fits!

Happy solution

Wellbeing is good, challenging yourself sometimes better. Nicole Rupp advises to show courage - and just try out the weird trend part. "Only skann evolve, " says the expert. Maybe then you will notice: "Man, that makes me feel more relaxed!" And when you notice in the maxi dress: "Oh no, in the striped shirt I am more me" - too good! Then you know it at least exactly. Tip for online shoppers: compare the shopping cart with the content of the cupboard at the end. Everything that doubles, flies out rigorously again!

The undecided

Do I take the tube or the boyfriend jeans? Is the jacket too pink, the skirt too short? Such questions are constantly posed by such a shopping-type - and after a long time back and forth, they go home empty-handed.

What is behind it?

"Success requires that you can make decisions, " explains Rupp. So anyone who broods about a purchase forever is probably someone else who keeps all options open. Or he is afraid of separations, in this case of alternatives. Or simply: he is not convinced.

Happy solution

"The ability to make a decision is best practiced in everyday situations, " says the expert. Example: In the restaurant, be sure to order the first thing that appeals to you spontaneously - and then close the card immediately. For shopping itself: Make you a timetable. What kind of outfit do you need? Why does it have to fit? Which colors are eliminated? How much may it cost? "Write all the criteria on a piece of paper and take it with you, " recommends Rupp. If you do not find what you are looking for, the setting may not be right - the shop is too trashy, the music too loud, the shop assistant too trendy. Then it says: off to the next store!

The perfectionist

She knows exactly what her new jeans should look like, so she needs a lot of time. To stream into every boutique, click through all variations online and list pros and cons. Nevertheless, she always buys one thing: the dull feeling of having taken the wrong course.

What is behind it?

"Shopping is stressful for this woman, " says money-relationship coach Rupp. This not only gets her, but also her companionship. And the saleswoman. After all, a purchase never satisfies her - because her problem is deeper: she claims to be doing everything right. "Even at home, she still wonders if she really got the best part."

Happy solution

Do you feel that way sometimes? Then you have to learn, whether you like it or not, to become a bit more relaxed and to reduce the (usually excessive) claims a bit. "Of course that does not mean that you should make lame compromises, " explains the expert. Criteria that are really important to you should be fulfilled (see "The Undecided"). On the other hand, if the most stylish smartphone actually has the best features, you'll never find out - but lose more time comparing. And, let's face it, you can really save that.

The spontaneous buyer

She shops with a mission: A winter coat must come, urgently. But then she buys a cute blouse here. There a filigree chain. Two shops still have a triple pack of shirts. And opposite sexy pumps. In the evening she comes home with full bags. But without a winter coat.

What is behind it?

"The collection drive carries everyone, " says Nicole Rupp. We prefer to buy something instead of nothing. We are guided by the situation: Maybe our mood was so good that we wanted to celebrate it with new boots. Or we stood in the shop for so long that it would have felt wrong to walk without a grocery bag again. "In a spontaneous purchase, our euphoria is usually only at a mediocre level, " explains the expert.

Happy solution

Instead of relying on a shopping diet (attention, yo-yo effect!), Pull back on specific points. Say: Say no to the umpteenth dress, even though the saleswoman calls "Fantastic!". And ask yourself: Will I be happy about it in six weeks? Is the answer no, fingers away! By the way: instead of buying tons of trinkets, it's better to save on something special like the it bag or a pair of designer shoes. That makes us proud, even months later. Or you simply redirect the fun of spontaneous shopping - and make it a pleasure to others. How was it? Did not your best friend have this nice red belt for a long time? Come on, come on!

Happy Spending: 5 tips that are really worthwhile

Not only when shopping applies: luck is quite commercially! Five strategies on how to invest your money so that it feels good.

1) Experience

Whether you spend ten or ten thousand euros, experience something, from a wellness day to a world trip, that makes you happier for longer, as if you were buying comparably expensive things. Besides, you regret it less often. But what makes the perfect experience? Canadian psychologist Elizabeth Dunn and Harvard professor Michael Norton suggest in their book "Happy Money" to pay attention to three things: the whole thing should be a "one-time chance, " bringing you together with like-minded people-and a good story.

2) Less is more

You are a cologne, but have never been to the cathedral? No wonder: what you can always have is uninteresting. Just like what you constantly do. In addition, the more you own, the less you can get excited about new things. Dunn and Norton recommend to turn over the habituation effect - and make beautiful experiences again special. Means: Do not treat yourself constantly the latte to go or the manicure, but only now and then. So you enjoy it much more when (finally!) Is again "Latte-Tag". What makes you happy is to consume things that are not available any more. Examples: the movie that is running for the last time, or the pair of shoes that only exist in a single store in the city.

3) time management

We wait forever on the bus or train, instead of driving fast taxi, or run for hours through the city, just to save a few euros. Above all, we wish one thing more: more time. Paradox, Dunn and Norton find. They plead not to spoil their spirits with boring things like ironing, but to buy themselves out as often as possible - and to give creased blouses to clean them. But not to brush in the free time the place, but to experience beautiful things. Did not you want to go back to the flea market with your sister?

4) The most beautiful joy

We lease cars, watch movies online, shop by credit card. Following the motto: Immediately, pay tomorrow. But that leaves us a great chance for more happiness. For those who have to wait for a festival or the it-bag, buy the anticipation right away. Studies have proven that the more one has been eager for a new achievement, the better it gets. Extra effect of early payment: When the concert day or the bag is there, it has long been repressed how expensive the fun was.

5) Perfect support

We know that it makes happy to give pleasure to others. The scientists Dunn and Norton but know the secret for maximum happiness. First, if you are not compelled to give, but do it of your own free will. Second, when you spend your money on people you care about most. And third, if you know exactly what to do with the investment. In other words, the more specific the purpose, the happier the donor!