Green trends, questionable additives & eco-labels
We carry them very close to our skin. Clothes accompany us. Always. But do we actually know what we are wearing? We met with Magdalena Schaffrin and Jana Keller, the organizers of the GREENshowroom (a sustainable fashion show with salon show), and talked to you about the trend "Green Fashion". Also, what is sustainable fashion ? What can be found in garments that are not on the label? What tips are there to protect yourself from questionable additives? And: Which seals of approval can we trust? We bring light into the green darkness!
You do not see fashion sustainability, why buy it anyway?
Magdalena Schaffrin: Of course there are a thousand reasons! But you should first buy the fashion because you like it. Because she has a good price and a good conscience. In short: Because she just does you good.
Jana Keller: Personally, I do not buy a T-shirt because it's "Organic Cotton", I have to like it first and foremost. If it's still sustainable then that's absolutely great!
Is there still a connecting look of the various eco-labels?
Magdalena Schaffrin: Ecological fashion is so different today that you can not distinguish it between other pieces. There are completely different styles, even the salon show has shown that sustainable fashion no longer needs to be boring and equal.
Why do you need an explicitly advertised "green" fashion show during the Fashion Week Berlin?
Jana Keller: Fashion has to live! Of course, it's quite different to see the garments hanging in the showroom. Green fashion has to be shown in motion, because that's what it is: a current that keeps evolving.
Recycled materials, organic cotton, hand-knitted - how does that fit in the Berlin five-star hotel "Adlon"?
Jana Keller: The GREENshowroom fits very well into a luxury hotel. Sustainable fashion always has something to do with "slow fashion" (editor's note: corresponds to "fashion without expiration date"). In a traditional hotel ambience, therefore, the atmosphere is right for long-lasting fashion.
Do you really make the "freeloaders" among the eco-collections that only decorate themselves with an image sour?
Magdalena Schaffrin: It is very important that the big companies get involved in the topic. But it is like this: a step in the right direction is the right direction, but also just a step. There are many more to follow.
Textile Confidence: rigorous testing with limits on formaldehyde and toxic dyes
Global Organic Textile Standard (GOTS): at least 70% of the fibers are organic
Organic Cotton: for cotton grown without pesticides and processed without chemicals
Ecolabel: EU label for textiles that does not harm the environment during manufacture or disposal
