Photo: PR
Jewelery designer Ina Beissner in the MAXI.de interview
The success of Ina Beissner may well hang on the big bell. After all, she has made it to the jewelery industry's shooting star in no time with her trademark, the Schellen!
Ina Beissner is currently writing a brilliant career. Three years ago, the native Peruvian, who grew up between her native country and Germany, started with her bell jewelery, already selling it in nearly 20 stores, from Hamburg to Hong Kong.
Her jewelry, which is made exclusively in Germany, is characterized by clear geometry and multicultural shapes. A look that hits the zeitgeist today. We talked to Berlin-based designer Ina Beissner about her secret of success, sources of inspiration and, of course, her great jewelry.
How did you come to jewelry design?
I have always been very jewelry affectionate. I gained my first experience in designing jewelery when, 10 years ago, I completed a number of jewelry pieces, including chains, plastic straps and sequins, to complete my fashion design studies in addition to my diploma collection. The fact that it was so much fun for me was also reflected in the great response that surpassed that of the actual fashion collection. That's why I moved to Milan in early 2005 to specialize in jewelery at the IED.
About 3 years ago I dared jump into the cold water and founded my own jewelry label, after working for a long time exclusively in the fashion industry.
What is typical of your jewelry? Which materials do you use?
Typical of my jewelry are the clear minimal shapes, which I usually give a feminine touch through a playful twist, as my trademark of the clamp. At first I worked exclusively with silver. Since the last SS14 collection I also use brass as material, which I gilded or plated with palladium.
Her jewelery is currently very popular and meets exactly the zeitgeist. How do you explain this success?
Thank you so much! I believe that the awareness of jewelery, or especially of statement elements, has changed to 'decorate' generally lately. So that a beautiful piece of jewelry is the very personal touch to an outfit and also a fixture in fashion. I was fortunate that this turnaround began at the same time as I became self-employed. Nonetheless, I think that my jewelry reaches an international and very diverse audience. The pieces of jewelry are versatile and easy to combine.
Where do you get inspired for your jewelry?
Actually through everything: be it through an interesting conversation or a great exhibition. In addition, I collect many impressions of the different places I have been. Especially the memories of my time in Latin America inspire me again and again and shape my designs in an abstract way.
What are your bestsellers?
It is the Iconic Pieces that consist of the recurring ring shapes that have become bestsellers. Rings like the Peony Ring, from the first collection, as well as the Mini Bell Studs or the Poppy bangles. But also the Kaeli in-ear hoop - a creole, which is hooked into the auricle from the last FW13 collection has been the hit at the last fair.
How do you combine your own jewelry?
I have no firm way to combine my jewelry. This is always according to your mood, depending on the occasion. Sometimes maximalistic, sometimes minimalistic, sometimes eclectic. Often I combine gold and silver together.
What are your favorite personal jewelry?
This always changes as I develop more jewelry. But I think that the bracelet Celadine, or just the Kaeli in-ear hoop, as well as the Lydia ring currently belong to my favorites.
