Fast food chain meets pizza country
Pizza Hut dares to travel to Italy in his new advertising. The reactions of the Italians to the new pizza are clear: this is not pizza! Clever, the spot is still.
It seems like a huge misstep Pizza Hut makes with his new ad. An American fast food chain travels to Italy to have their new creations tested in the home country of the pizza. That can not be good?
It does not. Several true Italians are invited to try out the new pizza creations. When the inventors of the pizza gather around a table with different varieties, it needs no words. The faces of the Italian test-eaters speak grumpy-eyed can hardly look so many old lady, after she gets a pizza preset.
Some testers comment on the food but still with words that are not much netter than the evil silence. In Italy, everyone agrees: "This is not pizza!" . The Italians do not want to know about new ingredients, sauces and toppings. Because you do not know what you do not know.
But why does Pizza Hut travel all the way to Italy for an advertisement? The spot is not so bad at first glance, but rather quite clever. Because it's not just the new pizza creations that the Italian testers reject. In general, older people do not seem to be open minded about new things, modern technology and music are as repulsive as eating.
Is not the dislike the pizza? Sure, Pizza Hut does not make pizza like you know it in Italy. How much of the product that the restaurant chain offers, reminiscent of the original pizza, may also be questionable. But one thing is certain: something new is not always bad. And if the Italians then try the pizza as an independent dish, even they have to admit that it actually tastes quite good.