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Nike is the most valuable clothing brand

Sneakers are part of Nike's core business.
Photo: Getty Images

The sportswear label kicks Zara off the throne

Would you have thought it? Nike is the most valuable clothing brand in 2014 - and that before Zara and H & M! This emerges from the annual analysis of a market research company.

In contrast to the previous ranking, the sports label was able to increase its brand value by a whopping 55%. Whether that is the flourishing business with the sneakers?

After all, the traditional sports brand has been attracting more and more unusual sneaker models for some years now, even making the biggest fashionistas leave the high heels in the closet.

Incidentally, in this year's ranking, Nike has replaced Zara from the top, although the Spanish chain itself was also able to gain 15%. Third place went to H & M with a brand value of around 15 billion dollars.

The results of the ranking are based on both financial analysis and survey results - around 2 million people were interviewed for this.

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