Photo: Youtube / QVC Beauty
From family business to huge success
Today, the brand of the teleshopping channel QVC is indispensable. But who is behind the popular products?
She is one of Germany's most successful businesswomen, her face with the most popular at the TV shopping channel QVC, her beauty products unique. Mirjam Asam and her husband Markus Asam are the founders of the beauty brand M. Asam, but who is behind this likeable woman, who illuminates us from the screens.
One thing is for sure: Miriam Asam guards her private life and gives little value. In interviews, she just reveals that she and her husband did not get to know each other about the job while watching TV, but on the Tegernsee. But then she first went to law school in Munich, he went to Nuremberg. Only years later did the couple move to Munich, where they still live with their daughter Dana.
Miriam's career in television also began in Munich. She worked for the time being as a producer at the teleshopping channel HSE24 and directed several programs. It was not until 2003 that she decided to become self-employed - together with her husband Markus.
The foundation for the business idea of the care products was already set, because the parents of Markus already founded the cosmetics company Asam in 1963. Mirjam and Markus continued the business - but developed their own brand: M. Asam. This was so successful in Germany that even the Americans showed interest in the product and the couple thus expanded its sales internationally. This became so successful in Germany that even the Americans showed interest in the product and the couple thus expanded its sales internationally. You know the rest of the story - it runs on QVC .
