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Marc Jacobs: Model casting on Instagram #castmemarc

Marc Jacobs is looking for his next campaign model via Selfie.
Photo: Getty Images

The designer is in selfie delusion

Marc Jacobs has always done his own thing. The designer now relies on the social web to find his next campaign star - and whistles at casting agencies and model agents. More than 12, 000 selfies have already been received under the hashtag #castmemarc .

From the 2nd to the 9th of April, Marc Jacobs is looking for a model for the autumn-winter collection 2014 of the line Marc by Marc Jacobs via Instagram and Twitter. A huge chance that only stars like Elle Fanning, Miley Cyrus or Cara Delevingne get.

How to be there? Just take a selfie, add the #castmemarc hashtag, upload on Instagram or Twitter and keep your fingers crossed. Only Instagram has received more than 12, 000 submissions in the last few hours. A flood of children, women, men and dogs!

What the result is supposed to look like and how the team around the designer should manage to sift through all selfies is not yet known. We are curious who will win the shoot for the Marc by Marc Jacobs campaign . But the first winner of the campaign is already certain: Marc Jacobs ! He managed to draw a lot of attention to his label with the social web coup.