At the Mercedes-Benz Fashion Week Berlin in spring / summer 2014
Wide swinging skirts, waistlines, short box jackets and playful details - never was the fashion more feminine than in the 50s. At the Mercedes-Benz Fashion Week, Lena Hoschek celebrated this fifties flair with her new Spring / Summer 2014 collection. We talked to the designer shortly after her show.
Doris Day, Brigitte Bardot, Grace Kelly and, of course, Marilyn Monroe - barely another decade has produced as many significant style icons as the 1950s. Her look and charisma are still the epitome of femininity. And the inspiration for the look of Lena Hoschek .
"The people in the fifties had very difficult, bad years behind them and eventually they were able to regain their optimism, and things started to improve again, " says Lena Hoschek in an interview with Maxi.de, "Urlaub, Farbfernsehen, Autos, the Beginning the glamor and entertainment world, the whole pop culture finds its origin here. "
The fashion was also shaped by the spirit of optimism of this time - after the war years, one wanted to live and show the newly achieved prosperity.
Optimism was the motto, happy candy colors and a feminine silhouette were the result that revives Lena Hoschek at the fashion show for the summer of 2014.
The umbrella term for the collection is "picnic", presented in a humorous and exaggerated manner. With patchwork, check and flowers in the mix. "I can not monochrome, " says Lena Hoschek.
"It's about joie de vivre, at a picnic as well as in my fashion, " says the designer, "many ingredients, a colorful color potpourri, looks full of variety."
Events such as the rowing regatta in Henley or the Wimbledon tennis tournament have also inspired Lena Hoschek : "I find it fascinating that the English, not here with polyester shirt and beer sit down in the stands, but these events with champagne and elegant Celebrate wardrobe. "
Lena Hoschek would like to scare everyone in every situation to make pretty: "Overdressed I always better than underdressed!" And that also applies to the picnic blanket.
