Photo: Screenshot / Hornbach
Refreshingly different
Hornbach advertises under the slogan "Say it with your project". In a slightly different advertising is the name of a father's personal project: like the daughter, so the house!
While it's mostly American videos spilling across the borders, this time it's a German commercial that goes around the world. Although this advertisement is still almost unknown in Germany, it already meets with enthusiasm in America.
It is the DIY chain Hornbach, which enjoys the sudden attention. The self-proclaimed "project-building market" advertises under the slogan "Say it with your project". In the video, a father faces a very special task: he wants his daughter to feel comfortable. Which place is better suited to this than your own home? So that his girl likes to come home, he starts his personal project: Like the daughter, so the house! And because the favorite color of the daughter is apparently not so colorful, but black, gets the home a new coat of paint.
Behind the project is much more than work and a few liters of paint: the loyalty of a father to his daughter. After all, the girl hardly understands her everyday life - on the contrary, she is teased at school, punished with looks on the street. The unwanted attention comes for one simple reason: the daughter is different. In a world of individuality, intolerance seems more than paradoxical. All the better is the great project that the father dedicates to his daughter by giving the house a black paint job. If she can not feel well in public, she should at least do it at home. The father is behind his daughter - so it is in the Hornbach advertising "Say it with your project" but much more than DIY products.
