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No joke: Ann Summers launches Isis collection

The launch of the new Isis collection by Ann Summers could not be a worse date.
Photo: Manufacturer

Underwear manufacturer gets into the criticism

The terrorist group ISIS is known to us all from the daily headlines. Even so, Ann Summers launched a lingerie collection of the same name.

The timing could not be worse. Just recently, British journalist James Foley died at the hands of an ISIS member. Now the British underwear manufacturer Ann Summers brings a underwear collection on the market, which also under the name Isis hot panties, bras and suspenders offers.

Actually, the terrorist group, which is still known to many under the name ISIS, today calls itself only IS for Islamic State . Yet, the name resemblance to the underwear collection by Ann Summers is striking. No wonder, then, that after the launch of sexy bras and panties the British company is now exposed to criticism from the public.

According to the company, of course, the naming was not based on the terrorist group of the same name but on the Egyptian goddess Isis. In that case, the name of the underwear collection actually makes more sense. Isis is one of the goddesses of magic.

The timing of the launch of the pretty underwear in black and white was chosen more than unfavorable. However, a spokeswoman for the company emphasized that the name of the collection had been set long before. You apologize for the unfortunate timing. However, the new collection should by no means support a terrorist group like ISIS.

The Ann Summers line Isis is therefore not taken out of the program, but remain in the market.

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