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Isabel Marant for H & M in the video: Behind-the-Scenes!

First insights into Isabel Marant's collection for H & M.
Photo: Screenshot / YouTube

Luxury meets casualness

Fans of the bohemian look can look forward to it: French fashion designer Isabel Marant designed the new designer collection for H & M.

In a video, the Swedish Moderiese now lets us look behind the scenes of the Isabel Marant pour H & M campaign shoot: models in metallic jackets, patterned skinny jeans, fringe ankle boots, bohemian coats, sequined leggings, embroidery and and and.

"Working with H & M was a great way to make my designs accessible to a wider audience, " says Isabel Marant in the clip. Men also get their money's worth with the collaboration: for H & M, the designer designed her first complete looks for men.

"The gesture of a woman I see in the street is a mark on the carpet, and the things around me help me get my ideas across, " says Isabel Marant.

H & M has done everything right with this designer cooperation - and we are looking forward to the looks that will be hanging in stores from 14.11.

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