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Mobile Phone Case, iPad Case & Co .: Fashionable Privacy!

Lili Radu is the first German to offer her bag creations at the Apple Store.
Photo: Romy Rodiek

Designer Lili Radu in an interview

Sometimes dreams come true! The best proof of this is Lili Radu (31). As the first German designer, she is allowed to clothe Apple's laptops and sell her colorful bags in the shop of all shops. Lili Radu reveals in the Maxi.de interview how the cooperation came about, how the designer imagines the perfect business look, and what she likes best. Plus: Shopping Tips for Mobile Phone Cases, Tabloid Case & Co.

"Since founding my label, my biggest wish has been for Apple to be around the corner sometime, " says Lili Radu, "The first product that bears my name was a laptop bag."

In the case of the pocket designer, however, it was not a door that opened, but a nice chat shortly before the end of the booth at the fashion fair "Bread & Butter" in Berlin. "My interlocutor told me he likes my products, then he works at Apple." Lili Radu said, "A week later, I was in London and I took my first order at Apple: madness!"

Lili Radu became self-employed in 2010. After starting her marketing career, the 31-year-old quickly sought new challenges. She went to Milan, studied fashion management at Bocconi University and founded her own pocket label.

Quality and successful detail put Lili Radu at the top. For all products it uses only the best ingredients: finest calf leather, which is handmade. Her recipe: timeless elegance paired with functional design. "I take care of every detail with love and dedication!" Radu says.

The perfect business outfit for Lili Radu's Apple designs: white blouse, dark jeans, loose blazer and loafers with studs. "Classically elegant with numerous rough edges" is the look that the designer likes to wear herself. "My absolute favorite is a blue Acne leather jacket I bought in Istanbul, " says Lili Radu, "plus pumps by Gianvito Rossi, a Missoni summer dress, colorful lucky bracelets and their all-purpose weapon, a black short from Zara."

More information: www.liliradu.com

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