At the Mercedes-Benz Fashion Week Berlin in spring / summer 2014
All liiiiiiieben Guido Maria Kretschmer ! He is the face of the TV show "Shopping Queen", but for his feminine-opulent designs, one must estimate him even more. Guido Maria Kretschmer (48) has enriched the fashion world since 2004. We met the designer shortly before his Spring / Summer 2014 show at Mercedes-Benz Fashion Week in Berlin.
Ready to play, charming and mercilessly honest: that's how we know Guido Maria Kretschmer in his Vox show "Shopping Queen". If he tests the fashion tastes of the candidates here, up to 1.7 million spectators amuse themselves about the designer and his cheeky sayings.
The fashion world is also enthusiastic about Berlin Fashion Week. How fitting, after all, Guido Maria Kretschmer presents his spring / summer collection "Enchanté" here.
"When you are greeted with this word, you immediately feel welcome, " says Guido Maria Kretschmer. The collection is very feminine, shows a lot of clothes. It is a homage to Wallis Simpson, wife of the former British King Edward VIII, and the prints and forms of the 20s and 40s.
Guido Maria Kretschmer says, "Fashion is a timeless summer promise with lots of blue, white and metallic tones - a collection full of favorite pieces. "
"My 'Shopping Queen' motto would be 'Style yourself for a light summer day and create combinations that are justified in the long run', " says Guido Maria Kretschmer.
The designer designs fashion that is very womanly and elegant, not afraid of bigger sizes or age: "I believe that I can hug women with my looks and support them to be pretty." For me, women are magic beings, I owe them a lot and say thank you with pretty clothes. "
His perfect summer look is a lightweight dress that makes you want to move. Preferably in a delicate blue coloring. "If the weather is shitty, at least the dress summer should scream, " says the designer.
Absolutely no-go: "Striking graphic patterns - I can not even see color-blocking any more - neon shoes, blue skirt and red top, I'm out!" Guido Maria Kretschmer places the focus of his collection on craftsmanship and couturier-looking cuts.
In the head Guido Maria Kretschmer is already far away. The first titles and looks for the next autumn / winter collection have been available for some days now. "Fashion means saying goodbye, " says the designer, "I'm a total now-human, thinking of today and tomorrow rather than days gone by, I love history, I'm very connected to history, but I never transfigure what I do If I felt that I had already told everything, I would stop. " A horror performance for many of his fans.
Ever since the designer appeared daily on TV, his life has changed a lot. Guido Maria Kretschmer says: "It's positive, people like me, I've stayed one of them, I'm not on the ivory tower of fashion, I've always been a designer who is very firm in life, " the more successful I became The more I stayed where I come from, and that's what people feel, a bit like Mom or a good friend. "
And that's why we love him.
