Photo: JETTE GmbH
Spring / Summer 2013: from the shoot to the campaign
Just in time for the seasonal change, the designer labels are publishing their campaign n for spring / summer 2013 . A special treat: the candy colorful campaign of the German label Jette.
Under the motto "Life is a Zoo - Life is a Zoo" designer Jette Joop was looking for three particularly naughty women for her bright campaign summer party. Voila, the choice fell on model-instance Franziska Knuppe, newcomer Caroline Lossberg and it-girl Bonnie Strange . Three different types that stand for the versatility of the fashion brand.
Photographer Joachim Baldauf staged the three types of women in the Berlin Zoo, amidst a pastel-colored castle and free-running pelicans. How does it fit? "The different models, the castle and the zoo - these breaks create a tension and that's just right for our designs, " said Jette Joop in a picture interview. The fashion: Pastel shades, such as light green, pink and apricot, on sporty-feminine silhouettes and nude to colorful eye-catchers in strong coral and turquoise. Spring feelings guaranteed!
But how does a harmonious whole emerge from 40 motifs, 1, 000 images and three models - and which photos ultimately make the choice?
In our gallery you can look behind the scenes of the shoot and see the finished campaign images for Spring / Summer 2013.
You want to know, what spring / summer 2013 in fashion and beauty are still ready for us? Here's the big trend check >>
