Recommended, 2024

Editor'S Choice

For love and tolerance: Tiffany campaign shows gay couple

Photo: Tiffany & Co. - Peter Lindbergh

This jewelry is really for everyone

In the new spring campaign Tiffany advertises among other things with a male couple and sets a sign for limitless, tolerant love.

Even for us it is (unfortunately) a rather unusual sight - a gay couple in advertising ... But how does this campaign have to arrive in the often very conservative US?

No question: Tiffany & Co. creates a good deal of attention. The focus is on the new spring campaign " Will you ?", Which has been staged by none other than star photographer Peter Lindbergh. It is about love - in every form: as a married couple, as a couple with a child, as a new love - and just as homosexual love.

The special feature: the two men are not just zusammengecastete professional models. The two are in real life a couple and live together in New York. Unfortunately, marriages for same-sex couples in the US are not possible everywhere. Only 23 of the 50 US states have legalized "gay marriage". The number increases but pleasingly ...

And that's not the only reason why we say: All the thumbs up for this loving statement in terms of tolerance, charity, freedom and self-determination. More of that!

Photos: Tiffany & Co. - Peter Lindbergh