At the Mercedes-Benz Fashion Week Berlin in spring / summer 2014
The Mercedes-Benz Fashion Week Berlin is back! We take a look behind the scenes and talk to Black Reindeer Designer Eva Renes (36) about the new spring / summer 2014 collection, Berlin as a trend capital and resting island during the Fashion Week.
Eva Renes worked for Hugo Boss for four years. Since April 2013 she is chief designer at " Blacky Dress Berlin " and presents her first collection for the label at the Berlin Fashion Week in July.
Is there a new look? "The new collection is much more feminine, " says Eva Renes in an interview with Maxi.de, "The fashion is simpler and clearer, the designs radiate lightness, it's more fashion."
A new approach, which also shows on the Berlin catwalk: "It's a very urban look, not overcharged - you can combine the individual parts in a variety of ways, but you do not have to."
Eva Renes was inspired by metropolitan architecture and modern living. So the spring / summer collection 2014 is characterized by straightforwardness and the Zeitgeist.
In addition, the label remains true to its Berlin look. "The urban look of the collection is typically Berlin, " says the designers, "Berlin is an open and magnificent city with a magic of art, fashion, culture and creativity - a great place - that's what Blacky Dress Berlin stands for but also has a soft, feminine side that is typical of our label. "
No wonder that Blacky Dress Berlin is just as much a part of Fashion Week as the TV Tower, Currywurst and Multikulti the capital.
The label's show takes place on the famous runway directly at the Brandburger Tor. Eva Renes already knows exactly how to prepare for this great moment: "A must for me are flat shoes to change, balanced nutrition and my iPhone."
And after Mercedes-Benz Fashion Week? "In the summer I like to spend my time on my balcony, which is best left to relax with a good book or nice people, that's how I relax."