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Drugstore chain could take products out of the program
The drugstore chain dm plans assortment changes: This could lead to some products soon no longer exist.
Dm is apparently planning to launch its own organic brand . As it says at least in an article in the taz, which relies on a recently published report in the Lebensmittelzeitung.
The introduction of an in-house brand for organic products could have significant consequences for the previous trading partner Alnatura. For many years the company dm has been one of the best customers for the biological products of the company from Hessen.
Alnatura and dm have been working together successfully for years. According to Alnatura boss Götz Rehn, former dm boss Götz Werner is said to have made a major contribution to the success of the Alnatura brand. And this success is impressive. Alnatura realized nearly 600 million in 2012/2013. One reason for this: the successful sale of Alnatura products at dm .
No wonder, then, that the Hessian concern Alnatura reacted very surprised to dm's plan to introduce its own organic brand. A house brand for organic products could mean a big competition for Alnatura. Above all, because this private label is likely to be cheaper than the products of Alnatura.
No one has commented on dm's website so far. Officially, however, it says that the "drogistic competence" gerabeitet and therefore the assortment of dm would be expanded.
According to CEO Erich Harsch, who is quoted in the Lebensmittelzeitung, it is not uncommon in such a case, "that it can come to different views between partners, even with Alnatura." It remains to be seen how things will develop.
