Photo: Manufacturer
Betabrand makes cycling safer
A blouse that can save lives? Is there really! The US label Betabrand equips its fashion with a smart technology that makes cycling much safer at night.
In most cases, a shirt is simply a shirt. Point. However, if you're traveling by bike at night, THIS BLOUSE can make all the difference - because it glows in the dark! The label Betabrand had the smart idea to make nighttime cycling safer - and to make us look good.
Betabrand equips his clothes with a technology that draws the attention of motorists and pedestrians to the cyclist - even if the sun has long since set. How it works? 3M threads are woven into the classic button-downs, these reflect in the dark. The blouse itself is made of soft cotton. So do not scratch anything on your night bike ride here. The price for the plaid blouse: 108 dollars (about 80 euros, in the shop will be shipped internationally) - a fair price for more security!
Plaid blouses are not her case? The technology is also in shirt dresses, skirts, pants, jeans or loop scarves.
