Photo: Tank & Rest
Highway toilets
There are advertising campaigns that work. And there are those, like those of Sanifair. A short corporate video that just screams for ridicule.
Going to the toilet for free on highway rest stops - that was once. Today we have to grab for a quick pee stop deep into the bag. Between 70 cents and 1 euro costs the short Pinkelvergnügen at motorway rest stops and stations. But the Wertbon ... Yes, exactly, the Wertbon - a 50 cent mark, which hides for months between bills and receipts in the wallet.
Not all drivers like it. And that, although Sanifair and Co. advertise with clean toilets.
Our image film for the client SANIFAIR is ready! The enchanting Amelie and her loyal companion Rüssel take ...
Posted by PIE five Marketing Communication Society on Friday, March 20, 2015
The image of Sanifair - not the best. And that's exactly why the marketing company Pie Five has come up with a new image film for the company. The result: Well ... let's just say - a grip in the toilet.
The agency Pie Five relies on the magic of a little girl. Amelie is 10 years old, exploring the 'Pinkel-Land' with her stuffed toy 'Rüssel'. What she discovers? A changing room, a disabled toilet, parent-child cabins, self-cleaning toilet seats, ... - and not to forget: a freshly scented soap. In the background: quiet piano dudel. A good two and a half minutes, the little Amelie hops through the Kloräume - always supplied with all kinds of nonsense statements. 'Oh how is that nice here' or 'What happens now is pure magic' - we need to get used to. Or to put it in the words of some Internet users: a grip on the toilet.
