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Birkenstock is summer bestseller 2014

Toe separator model "Giza" is one of the best selling shoes of the summer. From Birkenstock, about 45 euros.
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And that works. And running. And running ...

Previously disdained as health gossips, the flat sandals with their comfortable footbed from Birkenstock celebrated their stylish comeback in the summer of 2014 - and became the absolute bestseller of the season.

Probably the hottest trend of all time comes this summer not from Hollywood, but from Rhineland-Palatinate. For over 240 years, there is the Birkenstock classic, which has already worn our great-grandmother. But what was considered unsexy for decades is 2014's latest craze on the catwalks: Even luxury labels like Givenchy, Isabel Marant, Giambattista Valli or Marni copied the German pines. A true Birkie boom ensued - making the comfortable poncho the best-selling trend shoe of the summer .

At the luxury shop Net-à-Porter.com the camouflage model is almost sold out, Asos had to reorder several times, flag ship stores throughout Germany were happy about a brilliant sales boost. And even the New York Times reports, "It was an incredible summer, and New York is definitely the most profitable, " says Matt Hundley, PR manager at Birkentstock in the US to the newspaper.

Where does the Birkenstock trend come from?

That Birkenstocks so boomy, z. B. also to do with the fact that comfortable sneakers are extremely hip for a long time. People also want this casualness in the summer and continue to wear shoes that do not constrict. When the It-Girls from Berlin to New York pretended to pimp their sandals stylishly, there was nothing to stand in the way of the Birkenstock trend .

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