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Benetton's campaign calls attention to violence against women

Flowers instead of stones - Benetton denounces violence against women
Photo: Benetton

Fashion group wants to strengthen women's rights together with UN

That violence against women is still on the agenda in many countries of the world is a sad truth. Fashion brand Benetton addresses the issue in a shocking campaign.

In the middle of the desert sits a woman, her gaze fixed on the ground. Six men of different nationalities stand in a threatening circle around them. The situation seems to escalate as the men throw the stones in their hands with full force in the middle. But then something unexpected happens:

The fact that the stones turn into petals as in the video is probably a wishful thinking for many women in reality. Even today there are stoning or acid attacks on women who do not follow religious or social rules. Fashion brand Benetton wants to draw attention to this contemptuous violence with the visually stunning video .

Already on 25 November, the International Day Against Violence against Women, launched the campaign "End Violence Against Women Now", with the Benetton supports the organization UN Women . In an interview, UN Women Director Phumzile Mlambo-Ngcuka said in an interview, "Ending violence against women is not something anyone can do, it's a job for all of us: men, women, boys and girls If one out of every three women in your life has ever had physical or sexual violence, you can be sure that you know someone who is affected. "

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