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Customers should know where animal products come from
So far, Aldi stood for one thing: cheap. But now the discount chains are taking a bold step. All animal products in the assortment should come from species-appropriate attitude. And the sustainability offensive goes even further.
Hardly a week without terrible news: Our food makes you sick. Factory farming produces disgust and means great suffering for the animals. Consumer confidence in the food industry is severely shaken. But many can not afford organic quality. After all, meat is a luxury product, especially when it comes to animal welfare. Is there a way out of misery?
Den has now perhaps Germany's larger discounter Aldi. It sounds strange at first: Just Aldi Süd wants to put more emphasis on animal welfare . Customers should know where the meat came from. The chain, which focuses on low prices, now wants to emphasize sustainability and the origin of animal products . This also means that some goods are no longer sold at Aldi Süd.
In the first step, this sustainability initiative will affect foodstuffs with animal raw materials such as meat, eggs, milk and fish, but the new guidelines also apply to textiles, shoes and cosmetics. Important for the discounter is from now on the welfare of the animals. In this context, certain foods, such as foie gras or lobster, are quite out of the assortment.
The second important point of the reorientation: a "complete traceability". Every consumer should be able to see beyond doubt where the meat he buys comes from. The country of origin and the region should be clearly marked on each food. Aldi Süd also places high demands on its suppliers: "We expect our food suppliers to get involved in research and pilot projects to improve animal welfare aspects or initiate their own projects."
