The first campaign pictures are here!
Juhu, finally new pictures of the Alexander Wang x H & M collection! On which looks we can already look forward to and which supermodels were allowed to stand in front of the camera for the campaign, we show here.
Alexander Wang's message for autumn / winter 2014 : If you style yourself as casually as you do for a workout, you are in the forefront of fashion. For his H & M collection, the designer was inspired by sports such as hockey, boxing, football to peak performances .
The latest campaign images released today by H & M show the iconic Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly . Each of them embodies its own fitness character. The men's sport continues as well: here photographer Mikael Jansson has brought footballer Andy Carroll and kickboxer Rivaldino dos Santos to their faces .
The Alexander Wang x H & M collection will be available in selected H & M stores worldwide and online from 6 November 2014.