Photo: Instagram / aerie
... and boost sales!
More and more companies are choosing not to use Photoshop and promoting real women instead. That this strategy works, proves an American underwear label.
About a year ago, Aerie, a brand of American clothing company American Eagle, opted for a 'no Photoshop' promise . Since that day, no model is artificially helped. "Neither birthmarks nor tattoos are retouched - in our campaign you get exactly what you see." Aerie spokeswoman Jenny Altman said in an interview with Good Morning America.
The result? Beautiful! Granted: You still have to deal with real models who have top characters. Nevertheless, it is reassuring to see that even these dream women have a little dent or a little something. Exactly this authenticity makes them attractive women - that's what the Aerie customers find.
In the last quarter, sales of the underwear label increased by a whopping 9 percent. Maybe time for other companies to do without Photoshop in their campaigns? We will see. In the meantime, we enjoy these great pictures from the Instagram account of Aerie:
A photo posted by aerie (@aerie) on Oct 10, 2014 at 5:04 PDT
A photo posted by aerie (@aerie) on Oct 10, 2014 at 2:35 PDT
A photo posted by aerie (@aerie) on Oct 10, 2014 at 4:10 PDT
A photo posted by aerie (@aerie) on Oct 10, 2014 at 3:18 PDT
A photo posted by aerie (@aerie) on Oct 10, 2014 at 1:04 PDT
