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Adidas ZX Flux: Instagram photos on sneakers

Adidas ZX Flux is now customizable with your own Instagram photos.
Photo: instagram.com/adidas

New app

Adidas launches a unique photo app in August 2014 that lets you print your own Instagram photos on the ZX Flux sneaker

On the sneaker market, it currently says: The more eye-catching and individual a shoe looks, the more popular it is. Adidas has also recognized that and is landing the ultimate social media coup this summer.

With a new app, the sports label allows its customers to print photos from the Instagram account with just a few clicks on the new sneaker.

"ARE YOU READY? Take the #zxflux to the next level with the innovative #miadidas photo print app, " Adidas announces via Instagram. "Print your favorite picture on 2014's hottest model and make a statement on your sneakers like never before, for iPhone and Android as of August 2014. The possibilities are endless."

In keeping with this announcement, the sportswear label released a video explaining the app in more detail.

Competitor Nike has been on the market for years with its Customized Service NikeiD, where you can customize your sneakers to your own specifications . Adidas is the first brand where you can now also print photos.

Sneakers have been making an insane comeback in recent years, with even luxury brands like Dior and Chanel taking part and showing the comfort shoe in couture shows. Adidas' 'Stan Smith' model has been a hit since its relaunch in January 2014, but Nike's Air Max and the New Balance 620s remain popular.

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