A stylish all-round service
First pictures circulated months ago, videos appeared, well-known bloggers posted occasional looks. In short: the anticipation of H & M's new shopping concept has increased!
It is finally official in the spring of 2013: the new brand of the Swedish group opens on March 8 - both in selected European cities and online. " & Other Stories " is the name of the high-priced label from H & M, translated: "and other stories".
It was supposed to be a cosmetics brand for women, and the first results soon turned into an all-encompassing fashion concept, a stylish all-round supply of four fashion collections, each with its own shoe and accessories line.
Forty-five designers worked on the looks for two years under the guidance of creative director Samuel Fernström, 34, who previously worked at H & M for ten years. With: Colombe Campana by Sonia Rykiel, Luca La Rocca by Cerruti or Philomène Tellaroli by Lanvin.
The results of her work: Ready-to-wear collections with very different fashion statements - edgy and geometric, feminine and elegant, playful and ruched, naturalistic and pure. All looks are modern and sure to be announced very soon.
The Swedish fashion house H & M opens in Germany the only flagship store of "& Other Stories" in Berlin. Other points of view: Barcelona, Copenhagen, London, Milan, Paris and Stockholm.
At Neuer Schoenhauser Strasse 15 in Mitte, for the first time - in addition to current fashion - make-up highlights will also be available in matching colors.
And there are a few more newcomers from the H & M Beauty Land who can be put into the shopping basket: high-quality serums, scrubs and co. Responsible for the fashionable bridesmaids: make-up artist Lisa Butler and Byredo perfumer Ben Gorham.
For a lip gloss you pay around 10 euros, you get a mascara for 15 euros.
In the gallery you will find the most beautiful lookbook images of the Spring / Summer 2013 collection of "& Other Stories".
